A portion from a 1UP preview:
As in previous Animal Crossings, you’ll still be shaking trees for fruit and working odd delivery jobs for neighboring animals, in order to pay off the greedy Tom Nook (evil tanuki, or evilest tanuki?). But in truth, you’re running the show. You beautify the town, fill the museum with wildlife and artifacts, and entertain your neighbors. Without you, the town is just a weed patch full of miserable dwellers.