GameStop Kicks Off “Me Time Anytime” – in-store DS promotion to attract women

GRAPEVINE, Texas–(BUSINESS WIRE)–Forget your busy schedule and drop the kids off at soccer practice – its time for a little “me time”. GameStop (NYSE:GME), the world’s largest video game and entertainment software retailer, today announced that it will host a “Me Time Test Drive” for the Nintendo DS at 1,500 locations nationwide on October 18, 2008.

From 11 a.m. to 2 p.m., customers can stop in and test drive the Nintendo DS with games such as Brain Age, Crosswords DS and Mario Kart. GameStop’s expert employees will be available to answer any questions and guide you through the ins and outs of the Nintendo DS functionality. When customers demo the Nintendo DS, they will receive a scratch-off game piece for a chance to win a GameStop gift card.

Several Marquee events are also joining for the ultimate test drive from 10 a.m. to 6 p.m. at seven different locations:

* Cambridgeside Galleria in Boston
* Fox Valley in Chicago
* Stonebriar Mall in Dallas
* Northridge Fashion Center in LA
* Aventura Mall in Miami
* GameStop at East 86th Street in New York City
* Bellevue Square in Seattle – Tacoma

Women from all over can gather around to demo a Nintendo DS for a chance to unlock and win various prizes. GameStop employees, along with Nintendo representatives, will also be available to help with your Nintendo DS needs. Enjoy the “me time” and relax with refreshments and music while you learn about the Nintendo DS.

In addition to the test drive, starting today, with the purchase of a new Nintendo DS and any new DS game, Gamestop will throw in a free designer carrying case. The trendy carrying case is designed with a feminine touch for women on the go. Made from cotton fabric, the case has a chic handle and clasp to ensure your Nintendo DS stays with you. No matter where you’re headed, you can keep it by your side without having to sacrifice fashion.

Every woman, avid gamer or not, needs a little playtime to break up a busy day. The Nintendo DS is the perfect way to get “Me Time, Anytime” no matter where you are. Visit GameStop during this October and find out how the Nintendo DS works for you.

For more information or to find a store near you, visit http://www.gamestop.com.

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