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The bubble machine isn’t working.

Well, it is working–the little green basket is pumping out bubbles at a furious pace–but it isn’t producing the desired effect. We’re with Jack Buser, director of Sony’s upcoming PlayStation Home, and we’re sitting in a conference room watching his avatar trying to start up a dance party in Sony’s virtual world.

We have everything in place. We switched the jukebox to a catchy tune and dropped the all-important bubble machine to let people know that we’re serious about dancing. Jack pulls up a list of dance moves on his virtual PSP menu and his avatar busts out with the robot before chaining the moves into a clap. We stay for a while but move on when it looks like nobody is coming to join us.

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