DSi Won’t Replace The DS Lite (At Least Not In The US)

When the GBA SP came in, it replaced the GBA. Then, the DS Phat came in, which replaced the GBA SP. When the DS Lite came in, in replaced the DS Phat. So, won’t the DSi replace the DS Lite? No, according to Nintendo.

Right now we’re still working through what the strategy’s going to be here. But we think that there’s huge untapped potential for the DS Lite. Because when you’ve got only one in every five households in the U.S., compared to one in every two in Japan, it says there’s potential.

You’ve seen some of the work we’ve done this year with celebrities, that we’re bringing a lot of new consumers in to the DS. So I think there’s opportunity for both of them to coexist for some period of time.

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